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- Speaking Fluent ROI: Financial KPIs for Email
When Google’s Dan Givol joined us for a recent State of Email webinar, he declared himself a big fan of email marketing—when it’s done well, of course. In fact, he went one step further and said he wished more businesses would think about the value of their email programs the …
- Email Radar: Pixel Tracking is Officially Dying in Europe—What This Means Globally
Validity is committed to leveraging our research, data, and MBP partnerships to keep the marketing ecosystem informed. The headline Data protection regulators in France (CNIL) and Italy (Garante) have ruled that email open-tracking pixels used for marketing now require explici…